SUMMARY

Bridging the gap in small business marketing by accessing the local influencer ecosystem

My Influency offers a web platform for small business owners and social media influencers to connect and facilitate marketing collaborations in Atlanta's competitive market.

NEED FOR REDESIGN

Overstuffed and ambiguous, turning a quick glance into a long guess...

This cluttered dashboard leaves users puzzled about where to click and why?
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Overwhelmed by the tight squeeze of mismatched colors, fonts, and disparate information cramming such a compact layout, the eye darts around seeking a visual anchor amidst the colliding color palette of a blue-green gradient and the muted grays.

THE HUMAN ASPECT

Connecting with the stakeholders

Analytics

Small businesses struggle with limited access to detailed marketing analytics.

Growth

Existing tools foster community interactions but are not optimized for scaling local businesses.

Personalization

A notable issue faced by small businesses in their marketing efforts is the lack of personalized customer data.

Meet Entrepreneurial Edward

Edward Johnson, co-owner of a suburban artisan bakery, faces unique challenges in publicizing his business.

Meet Social Sophia

Sophia Washington, a social media influencer, struggles to find brand partnerships while balancing sponsored content.

Limited Digital Marketing Knowledge

Struggles with the intricacies of digital and influencer marketing.

Budget Constraints

Limited funds available for marketing endeavors, cautious about spending.

Time Management Challenges

Balancing bakery management and personal life with marketing efforts.

Authenticity Concerns

Wants to maintain the bakery's authentic, community-focused image in any marketing.

Finding Relevant Partnerships

Struggles to connect with brands that align with her content style and personal values.

Negotiating Fair Compensation

Uncertainty in setting and negotiating appropriate rates for collaborations.

Difficulty Measuring Marketing Impact

Needs simple tools to track and understand the effectiveness of marketing strategies.

Managing Multiple Collaborations

Overwhelmed by keeping track of various partnerships and content schedules.

KEY INSIGHTS & INTERVENTION

How the users experienced the original product

The users expressed that using the interface felt like navigating an unfamiliar city without a map. It was functional, yes, but it lacked the ease and clarity necessary for a seamless experience.

BROAD REDESIGN GOAL

How can a web interface redesign simplify interactions and information presentation to make marketing more accessible for small businesses?

The users expressed that using the interface felt like navigating an unfamiliar city without a map. It was functional, yes, but it lacked the ease and clarity necessary for a seamless experience.

Heading

Core Features

My Influency streamlines the fragmented process for small businesses to harness the power of localized brand advocates through a dedicated discovery network, an integrated campaign console, and a contract manager.

Connect with your local influencers

As a business owner you can activate multi-channel promotions via this diverse local influencer network.

One-stop shop to manage your campaign

Real-time influencer tracking reflects your relationship with each influencer: whether your campaign request has been accepted, product has been picked up, or your promised post has been published to the gram.

Hassle free negotiations through a secure contract management

Businesses can simply initialize agreements with designated influencers before finalizing compensation.
Campaign details such as product information, influencer tracking, and campaign content requirements are pre-populated for context – simplifying complex contract coordination.

MOODBOARDS

Creativity doesn't grow in a vacuum

Simplification through decluttering, intentional visual contrast, strategic white space, and layering by importance provides a path to enhancing understandability.

DESIGN MOCKUPS

Imagine, Rinse, and Repeat

As the designs evolved, we shifted to a more intentional, minimalist use of color for a cleaner look. The final mockups strike a balance between the brand's roots and a refined style.

TASK FLOW

Clearing the clutter

Revised design approach: Minimized the occurrence of dead-end pages by enhancing the website's interconnectedness, strategically incorporating call-to-action (CTA) buttons that facilitate a more seamless and integrated navigation loop.

CONCLUSION

An influencer marketing acceleration suite

Timeline

May - August 2023

Role

Product Design Intern

Team

1 Designer
5 Engineers

Diving into the project, the primary design themes were accessibility, empowerment and community values.

The initial design was functional yet raw, like an attic waiting to be converted into a welcoming space.

The refined interface serves as an avenue to foster authentic partnerships with local brand advocates.

This case study concludes with a product that’s not just updated but strategically positioned for future growth.

Curious for more?

SPATIAL DESIGN

6 MONTHS

UNITY DEVELOPMENT

Spatial interface for improved organization and recall

A Spatial Mind map that allows users to visualize task reminders as virtual objects anchored to real world surfaces and locations.

Case Study

UX DESIGN

3 MONTHS

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